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M&S Launches Digital Loyalty App Scheme For Cafes

Marks & Spencer has teamed up with digital loyalty specialists Eagle Eye to launch a digital coffee stamp card app at 58 of its Hot Food and On The Move cafés across the Greater London area in a bid to increase visit frequency and “stay ahead of the competition.” The M&S Barista app will replace the current paper card that is issued to café customers and could be rolled out across its estate if the trial is a success.

Read the whole story at Marketing Week »

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