MediaCom took "Best In Show" and also won the New/Emerging/Experimental Media category during the 2015 Creative Media Awards in New York City Wednesday night. Fittingly for the day of the week, Horizon Media won the Media Plan category for its "Caleb the Camel" campaign for GEICO.
Other than MediaCom, the only other agencies to win more than one category were Hill Holliday (which took top honors in the Creative category for its "#DunkinReplay" campaign for Dunkin' Donuts and in the TV/Interactive/Enhanced TV category for John Hancock's "Life Comes Next" campaign) and Mediahub/Mullen (which won the Online Branding category for American Greetings and Research/Consumer Insights category for Bose).
Acceptance remarks were generally short, polite and to the point, except for OMD's Leslie Rasimas, who while accepting top honors in the Performance category for the agency's "Someday" campaign for Tourism Australia, made a dig at rival Starcom MediaVest's win in the Mobile category for its Montana Office of Tourism campaign.
"We encourage you to come to Australia over Montana, anyday," she said tongue in cheek. Perhaps she meant "someday."
In any case, CMA host Persia Tatar followed by quipping, "That sounds like a throwdown, OMD. What's up?"
Winners in each category are listed below.
Audio: "Call of Duty Advanced Warfare: Seeding the Kevin Spacey Speech" by Edelman for Activision / Call of Duty