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China Tops Mobile Commerce Markets

China has become one of the world’s leading mobile commerce markets, surpassing the United States in terms of mobile transactions. This may be due to the difference that exist between the two countries, especially when it comes to population. Chinese consumers have also shown that they are more willing to participate in mobile commerce, having a higher degree of comfort with mobile technology. Chinese companies have been quite aggressive with their promotion of mobile payments as well, encouraging consumers to use their devices when paying for products online and offline. China is home to approximately 520 million mobile consumers, which is significantly higher than the 160 million mobile consumers living in the United States. The large number of mobile consumers in China has made many retailers well versed in engaging mobile consumers. These retailers have been putting mobile marketing initiatives to use for several years, which has prepared them to enter into the mobile commerce space with relative ease.

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