TubeMogul, a programmatic video ad platform, "
plans to offer ... the ability to purchase display inventory this year," writes AdExchanger.
"In an outline of 2015
company initiatives shared with AdExchanger, included was TubeMogul's plan launch a programmatic display
offering for brands," AdExchanger notes. "CEO Brett Wilson emphasized this doesn’t mean the company will shift away from supporting brand advertising to direct-response."
Read the whole story at AdExchanger »