Stella Artois is partnering with Water.org in the beer maker’s first global social impact campaign.
With the support of Water.org co-founders Matt Damon and Gary White, the “Buy a Lady a Drink” effort aims to help stop women’s journeys to collect water in the developing world.
The goal of the campaign is to drive awareness of the global water crisis and help provide solutions. Every day, women around the world spend a combined 200 million hours collecting clean water for their families.
Stella Artois has made a donation of $1.2 million to Water.org and is now inviting consumers to join the cause by purchasing limited-edition chalices. One chalice will help Water.org provide five years of clean water to one person in the developing world.
Beyond purchasing a Chalice, consumers will also be able to learn more about the “Buy a Lady a Drink” campaign, the partnership with Water.org and stories of women directly impacted by the global water crisis.
The three unique chalices were inspired by traditional handcrafted objects from three of the developing countries where Water.org operates, including textiles from India, baskets from Ethiopia and pottery from Honduras.
Consumers also can purchase the chalices at Shop.StellaArtois.com in the United Kingdom, TheChaliceStore.com in Argentina and at the Visitor’s Center at the Stella Artois brewery in Belgium.
The effort was launched Jan. 22 during the opening night at the Sundance Film Festival, which Stella Artois is an annual sponsor. The evening featured an exclusive premiere of the “Buy a Lady a Drink” campaign films.
Additionally, the Stella Artois-branded space will feature a “water wall,” which will allow guests and partygoers to learn more about the initiative, make donations and interact with water vessels to underscore the impact that journeys have on the everyday lives of women in the developing world.