Dads are parents, too, in a
Super Bowl spot for Dove Men + Care
. Created by The Marketing Arm
, the spot shows dads doing everything a parent should do: be playful, supportive, a shoulder to cry
on and there when their kids need them. It shows fathers playing with young children, carrying them on their shoulders, and helping them potty-train. There are also touching scenes with adult
children, with one daughter crying in her father's arms and another dancing with her dad at her wedding. "What makes a man stronger? Showing that he cares," closes the ad, seen here
. Stun Creative
produced the ad.