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McDonald's Pays The Price As Consumers Eat Healthier

McDonald's experienced a 7% decline in global sales in 2014, with profits plummeting 15% -- but a European fourth-quarter sales decline was helped by "positive comparable sales and operating income" in the UK. The fast food giant, which is being hit hard by healthier consumer eating habits and growing demand for alternatives to burgers, was reporting its fourth-quarter and full-year results ending 31 December. Across Europe, fourth-quarter comparable sales declined 1.1% and operating income decreased 14%.

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