Average Super Bowl Spending To Be $77.88

The National Retail Federation says it expects 184 million fans to tune in to Super Bowl XLIX, and that the average viewer will spend $77.88 to celebrate. That’s up from last year’s $68.27, and means that by the time the Seattle Seahawks and New England Patriots take the field Feb. 1, total spending is likely to reach $14.3 billion.

The survey, based on more than 6,000 responses from adults, conducted the week before the #Deflategate scandal exploded, found that 43 million people are likely to throw Super Bowl parties. And 76% say they plan to buy food and beverages.

For a little game-day perspective, consider what that means for the classic chicken wing: The National Chicken Council says it estimates that Americans will eat 1.25 billion wings in honor of the Big Game. (Seattle residents, however, don’t really like wings, and are 17% less likely to eat them than the national average; Boston residents are 8% less likely to be wing fans.)



The NRF says 11% will purchase team apparel or accessories, and 9% intend to buy new TVs. Some 13 million intend to watch the Feb. 1 broadcast from a bar or restaurant. “With renewed confidence in the economy and the outlook for 2015, consumers are looking forward to some good old-fashioned fun with their friends and family to celebrate the big game,” says NRF President and CEO Matthew Shay in its release. 

Young adults, 18 to 24, say they plan spend an average of $95.92; those ages 25-34 and 35-44, however, will spend slightly more at an average of $101.54 and $102.82.

1 comment about "Average Super Bowl Spending To Be $77.88".
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  1. SC Roddy from WP Carey , January 26, 2015 at 5:28 p.m.

    It's interesting to me every year when Super Bowl ad prices come out and this article only reinforces the reason they're so high. Everyone makes an appointment for the Super Bowl. They are all committed viewers, completely focused on the television.

    Marketers have also done an amazing job marketing the show that is the Super Bowl commercials. Commercials during the Super Bowl are not an acceptable time for getting snacks or mindless chatter (that will be reserved for Katy Perry's halftime show). They are an incredible sideshow in the mind of many fans, so they get more focus than another commercial would -- driving the price up.

    This article also reinforces the fact that people are willing to spend around the Super Bowl. Christmas recovery time is wrapping up and the Super Bowl steps up as a bona fide holiday. Advertisers always like an audience ready to spend.

    SC Roddy
    WP Carey ASU

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