Mobile apps have a lot of potential uses, but in 2015 retailers will likely focus on consumer engagement. According to the 2015 E-commerce Industry Outlook report from performance marketing
technology company Criteo, 42% of retail executives and ad agencies rank consumer engagement as the primary goal of mobile app strategies. Other Criteo predictions, based on data
insights from billions of online transactions, include: Enhancing cross-device capabilities will be a major focus as 58% of retail executives and ad agencies rank the technology as
the most important of their 2015 mobile marketing efforts.
Read the whole story at Chain Store Age »