Around the Net

Retailers Tap Apps for Customer Engagement

Mobile apps have a lot of potential uses, but in 2015 retailers will likely focus on consumer engagement. According to the 2015 E-commerce Industry Outlook report from performance marketing technology company Criteo, 42% of retail executives and ad agencies rank consumer engagement as the primary goal of mobile app strategies. Other Criteo predictions, based on data insights from billions of online transactions, include: Enhancing cross-device capabilities will be a major focus as 58% of retail executives and ad agencies rank the technology as the most important of their 2015 mobile marketing efforts.

Read the whole story at Chain Store Age »

Next story loading loading..