So Advertising Age
is out with its Agency A-List list. You know, yet another industry self-esteem award including awards for best B2B agency, best multicultural agency, best media agency of
the year, best creative agency, best international agency, best executive of the year, best comeback of the year, best creative innovators, standouts and ones to watch.
that with the publication's Small Agency Awards, which seem to have numerous geographical and employee-size breakdowns, and basically, you've got Ad Age
giving an award to every agency
in the country. Okay -- maybe not every single one but, hey, every agency doesn't make it to Cannes or get considered for a CLIO so I think it's a very nice public service Ad Age
doing to keep the industry's egos well fed.
But, hey -- an accomplishment is an accomplishment, particularly for Fallon, which was awarded the comeback
of the year. After having lost the Cadillac and Purina business in 2013
-- half the agency's revenue, the agency rallied, pitched their butt off and drove revenue up 20%. And for that, they were awarded Comeback Agency of the Year.