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Netmums Founder Launches Channel Mum On YouTube

  • The Drum, Wednesday, January 28, 2015 7:19 AM

Netmums founder Siobhan Freegard has today launched Channel Mum, the UK's first multi-channel YouTube network for motherhood vloggers and mum-focused creators, and announced a pilot collaboration with Panasonic. Hoping to capitalise on the trail blazed by teen YouTube stars, the channel aims to target the YouTube-savvy millennial mums by presenting the honest face of parenting, while connecting young mothers watching the content with the brands they like.

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