Around the Net

Twitter To Offer Postcode Targeting In Time For General Election

Twitter has announced that with the lead-up to the general election it will allow political parties to target specific postcodes for local campaigning. For the first time Twitter will provide advertisers the ability to use its geo-targeting product, which allows ads to be targeted to individual postcodes and local constituencies. The product has been launched with a view to giving political parties the opportunity to campaign more effectively in the lead up to the general election, according to a Twitter blog post.

Read the whole story at Marketing Week »

Next story loading loading..