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Britvic New Strategy To Appeal To More Adults

Britvic is looking to bring in new consumers across its categories by making a play in adult drinks as it looks to “matter to more people” and become a leader in all demographics. The company will launch French brand Teisseire in the UK in February, a premium syrup that can be added to water, alcohol or coffee. The company will also launch J20 Spritz in March, a sparkling version of the popular J20 brand. Britvic will also look at making its Purdeys and Amé brands more available and visible.

Read the whole story at Marketing Week »

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