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McDonald's Tries Mobile Vouchers

As its profits continue to drop, McDonald’s is turning to targeted mobile vouchers in a bid to salvage brand loyalty and drive in-store traffic as other food brands such as Dunkin’ Donuts and Starbucks go from strength to strength with their mobile rewards platforms. The fast food chain has inked a deal with mobile voucher developer VMob, previously known as VoucherMob, to begin rolling out more mobile offers to its customers in the United States.

Read the whole story at Mobile Commerce Daily »

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