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New Twitter Videos Offer New Creative Route For Brands

Twitter has introduced its video platform, which allows real-time opportunities to upload content creating new opportunities for brands. The videos will be 30 seconds long and allow users to upload, edit and share clips directly on the platform, according to the company blog. Twitter will now also allow group direct messages. Earlier in January a Twitter spokesperson had announced that 2015 will be a big year for video, during its Twitter4Movies event.

Read the whole story at Marketing Week »

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