Facebook’s ‘conversion lift’ service is an effort to allow advertisers to measure the business driven by ads on the social network as it continues to grow its digital ad
services. ‘Conversion lift’, introduced on the company blog, will attempt to measure impact by using advertisers’ conversion data from a Facebook campaign to
compare people that have seen the ads to those that have not. The brand claims this will determine the additional business lift brands gain from placing ads on its platform.
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