Dentsu Aegis Creates U.S. CEO Role, Appoints Rob Horler To Fill It

Dentsu Aegis Network has appointed Robert (Rob) Horler to the newly created post of CEO Dentsu Aegis Network, USA, the company confirmed Thursday.

Horler has been CEO of Dentsu Aegis Network Northern Europe, and those duties will be divided among other senior Dentsu Aegis executives, although Horler will continue to have oversight of the global development of Dentsu Aegis’s iProspect and Data2Decisions brands.

In his new position, he will report to Nigel Morris, CEO of Dentsu Aegis Network Americas & EMEA. 

In the new role, Horler will be responsible for developing, driving and executing Dentsu Aegis Network’s strategy across the U.S.  Relocating to New York, he will take up his new assignment in April 2015 and will continue as a member of Dentsu Aegis Network’s Global Executive Leadership Team.

Commenting on the appointment, Morris said: “In the global context, the US economy continues to show its strength, resilience and innovation, with its advertising spend now exceeding its 2007 pre-recession peak. For Dentsu Aegis Network, the U.S. has been a great success over the last five years and it will be a key driver of our future growth. With the significant momentum we have in the market, as a Group and across all our agencies, by having a dedicated CEO we will take the business to the next level. With his proven track record of delivering growth for our business, his experience and expertise in the digital economy and his deep understanding of our operating model, Rob was the standout candidate following an extensive internal and external global search.”

Horler joined Dentsu Aegis Network as managing partner of Carat Interactive in 2000.  In 2002 he was promoted to managing director of Carat Interactive before going on to found Diffiniti, which became one of the largest stand-alone digital media agencies in the UK. In 2009, Diffiniti was integrated into Dentsu Aegis’s iProspect network as part of the global strategy to bring together search and digital performance.

After overseeing the Diffiniti-iProspect integration, Horler was appointed managing director of Carat UK in May 2009, before being promoted to the role of CEO for Aegis Media UK in January 2011 and then to CEO of Dentsu Aegis Network Northern Europe, in February 2013.  

Following Horler’s new appointment, Thierry Jadot, CEO of Dentsu Aegis Network France, will take on responsibility for the oversight of Dentsu Aegis Network Netherlands joining the existing cluster made up of Dentsu Aegis Network, France, Belgium and MENA.  And Tracy de Groose, CEO of Dentsu Aegis Network UK will take on additional management responsibility for Dentsu Aegis Network, Ireland and will join the Dentsu Aegis EMEA Executive Board.  

Dentsu Aegis Network USA is headquartered in New York and employs approximately 4,500 staff across locations in the U.S.

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