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Facebook Vows To Improve Measurement Tools

Facebook will push investment into improving its measurement tools to reassure marketers of its value in 2015 after the company's fourth-quarter results showed a sharp increase in ad revenue.  During the brand's earnings call on Wednesday, COO Sheryl Sandberg said that encouraging brands to invest more in Facebook's ad platform will be the biggest "challenge and opportunity" of 2015.

Read the whole story at Marketing Week »

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