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Clorox Turns to Mobile Receipts to Increase Sales

A Clorox campaign that lets consumers earn the right to enter a $1,000 monthly sweepstakes by submitting product purchase receipts leverages a retail-agnostic strategy to drive sales and enhance customer relationships with the consumer packaged goods brand. The program, which launched Jan. 26 and will run through May 30, awards participants one entry for registering on, another 10 entries for submitting a receipt showing purchase of two Clorox products, and an additional entry for daily site visits.

Read the whole story at Mobile Marketer »

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