In a bid to sync Super Bowl ads with digital content, Netmining, an audience targeting firm, has partnered with TVTY, a French-based ad platform.
The two have partnered with digital marketing agency PMG to sync digital ads with TV spots in real-time. The companies say the TV spots will “trigger” specific targeted digital ads.
"As we continue to see the media landscape converge, we are always looking for ways to reengage our consumers. This partnership helps to close the gap between screens," stated Nick Drabicky, head of agency strategy at PMG. "We are excited to explore this second screening opportunity with hopes of higher engagement and campaign efficiency for our marketers."