• by Amy Corr  @MediaPostOTL, February 3, 2015

The Carnivore Club is a delicious meat-of-the-month club looking for new ways to sell more subscriptions. Bensimon Byrne created a campaign that positions The Carnivore Club as a preemptive gift for someone when you screw up. Like when your husband comes home from work early to find you in bed with another man and entertaining additional guests. An NSFW video explains how "F-Up Insurance" works. When a man finds his wife bedding another man, he's not too upset. Actually, he's pretty happy when he finds out that he'll be receiving monthly meat now from the Carnivore Club. The wife then explains to the other folks in the bedroom how F-Up Insurance works, prompting the others to consider buying this new insurance plan. See the video here and check out the hysterical website here.