• Mobile Marketer, Tuesday, February 3, 2015 10:50 AM

As beacons continue to gain traction in a variety of retail sectors, museums are the latest marketers to explore the technology’s potential, with efforts focused on assisting in analyzing traffic flow and supporting virtual tour guides for art fans. The Metropolitan Museum of Art, the Cleveland Museum of Art and the Solomon R. Guggenheim Museum in New York are some of the top museums testing beacon technology to provide seamless ways of improving visitors’ experiences at exhibitions as well as enable them to better understand consumer flow and layout to guide the organization of future content.

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