Around the Net
Women More Loyal To Brands Than Men, If Rewarded
- The Drum, Tuesday, February 3, 2015 7:07 AM
Research conducted by partnership marketing agency Cherry London has revealed that women, if adequately rewarded, are more likely to stay loyal to a brand than men. Of the 1000 adults surveyed, 68% of women said that getting rewards from a brand makes them stay longer and not switch to other brands, versus 53% of men. The survey also revealed that over half said they wanted to see a brand "invest heavily" in rewarding them for their custom (versus 42who said they were happy with “a little" investment).
