BBDO's David Lubars Thinks He's a Wet Dog Lost in the Rain

Waxing eloquent about his career and relationship to Tom Waits, BBDO Worldwide CCO David Lubars noted that like the thought espoused in Tom Wait's "Rain Dogs," it's easy to get lost along the way. No, he's not inept at reading a map. We're talking more metaphorical stuff here. You know, the stuff that fogs the brains of creatives on a regular basis.

Speaking to The Wall Street Journal's Marc Myers about his early copywriting career in 1985, Lubars said: "I was writing ad copy at Chiat/Day for Apple then, and I identified with the metaphor — that it’s easy to get lost, like dogs that can’t find their way home after it rains because they can’t smell anything familiar. I often felt like a rain dog — having to find my way to a strong creative solution without any pre-existing trail. 

And much like many young creatives — actually young anyones — Lubars was a bit less settled than he is at the ripe old age of 56. He further noted, "It was exciting. At the time, I was much less tethered than I am now. I was an angsty young guy who was trying to find a place."

All these years later, the man is still cranking out awesomeness. And that's just awesome.



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