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TripAdvisor Buys a Mobile App Company

TripAdvisor is ramping up to become an extended travel companion for its customers and stand out from the growing sector of travel marketers by acquiring journaling mobile application Rove, which enables users to log their movements based on GPS coordinates and other data. Following Expedia’s recent buyout of Travelocity, more travel brands are engaging in cross-partnerships to augment their awareness among consumers and offer an increasing amount of features to entice new users. 

Read the whole story at Mobile Marketer »

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