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Mobile Seen As Increasingly Important for Luxury Brands

Despite increased investments, luxury beauty, fashion and jewelry brands are still missing opportunities to appropriately integrate mobile into their overall digital strategy, according to a new report from L2. The convenience, accessibility and independence that mobile allows has resulted in affluent consumers, especially “emerging affluents,” embracing the “low touch luxury” approach for product purchases and preliminary research. But, L2’s “Mobile & Luxury 2015: Insight Report” found that although mobile is increasingly important for luxury brands, many have limited strategies for digital that do not create a consistent branded experience for consumers across platforms.

Read the whole story at Luxury Daily »

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