• Media Week, Wednesday, February 4, 2015 6:43 AM

The agency won a competitive pitch process believed to have involved incumbent MediaCom North, Goodstuff and John Ayling and Associates. The creative ad business is handled by Kamarama and has spent much of its marketing budgets advertising and sponsoring ITV shows in 2014, including 'I’m a Celebrity Get Me Out Of Here" and "The Paul O’Grady Show." Its last campaign starring popstar turned reality TV celebrity, Peter Andre, was among the most-recalled ads in November 2014, according to research from TNS and Ebiquity.

Read the whole story at Media Week »