Marketers that develop new channels to reach mobile shoppers will be the winners in the automotive space this year as brands boost budgets to establish their identity with on-the-go
buyers and hard-to-reach millennials. With United States retail vehicle sales poised to reach their highest level in years, the auto ad market in the months to come will increasingly
reflect mobile’s role not just as a direct response channel, but as a branding platform. The shift reflects the industry’s attempt to connect with buyers whose expectations have risen amid
the mobile mind-shift.
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