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Northern & Shell To Publish 'OK! Mum And Baby' Twice Yearly
- Media Week, Thursday, February 5, 2015 7:17 AM
OK! Mum and Baby will be published twice-yearly and bagged with OK!, the celebrity and entertainment title. The project aspires to be "the destination for exclusive celebrity mum and baby news, tapping into and expanding on OK! readers' love of all things baby," according to Northern & Shell. The magazine will be supported with a new section on the OK! Web site, featuring celebrities and their babies, an app, and an OK! Mum and Baby club card, offering incentives and offers.
