Ryder System, a commercial fleet management and supply chain solutions company named CP+B Miami as its agency of record. The agency will be responsible for all marketing and digital work, media
planning and buying, along developing new brand architecture and driving new business growth. "With last year's launch of Ryder's first advertising campaign in twenty years, we began reintroducing our
brand to the marketplace and updating business leaders about the full breadth of fleet management and supply chain solutions Ryder offers today," said Karen Jones, Executive Vice President and Chief
Marketing Officer for Ryder. "We're incredibly excited to be working with CP+B to find new and innovative ways to tell our story." Added Jeff Steinhour, Partner and Vice Chairman of CP+B: "We're
thrilled to have the opportunity to partner with the Ryder team at such an exciting time in the company's growth. It is especially fulfilling to be able to do it right here in Miami, the community
where Ryder was founded more than eighty years ago." Ryder spent $1.1 million on measured media in 2013 and $5.7 million in the first nine months of 2014, according to Kantar Media.