- Re/code, Thursday, February 5, 2015 11:19 AM
Apple is reportedly in talks with TV programmers about developing an “over the top” (OTT) pay-TV service. “The theory is that Apple would put together bundles of programming -- but
not the entire TV lineup that pay-TV providers generally offer -- and sell it directly to consumers, over the Web,” Re/Code reports, citing sources. “That means Apple wouldn’t be
reinventing the way TV works today, but offering its own version of it.”
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