Around the Net
BT To Keep EE Brand In The Short Term
- Marketing Week, Friday, February 6, 2015 6:59 AM
Although it looks inevitable that the EE brand will ultimately perish as BT uses the deal to join Virgin and TalkTalk in creating a full complement of communications services for the home, including broadband, TV, landline and mobile, BT chief executive Gavin Patterson remained coy about its future in a press call yesterday. In a separate statement, however, BT said it would now move to ‘simplify digital platforms and its brand portfolio’ as it looks to generate cost savings as part of the deal.
