Around the Net
Mobile Driving Native Engagement
- The Drum, Friday, February 6, 2015 6:59 AM
Mobile devices are becoming the dominant driver in native ad engagement, according to a report, which tracked campaigns from brands including B&Q, Capital One, Domino’s Pizza, and UBS. The Adyoulike report, which analysed over 500 million native ads delivered to UK publisher sites throughout 2014, revealed that 55% of users engaged with native ad units -- defined as in-feed, sponsored posts, and videos -- via smartphones or tablets.
