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Premier League Rights Bidding Starts Today

Not a ball will be kicked, but for the chief executive of the Premier League, Richard Scudamore, Friday is the biggest day of the season, when he will tear open rival bids from media giants vying for the league’s multibillion-pound live TV rights. For the executives from Sky and BT bidding in a high-stakes auction expected to easily top the current £5.5bn deal, there are likely to be a few sleepless nights. The competition is expected to be so fierce that there will be no outright winner from the first round of bidding.

Read the whole story at The Guardian »

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