- Variety, Friday, February 6, 2015 11:56 AM
Variety says Nielsen VP Erika Faust teased “TPI” Wednesday at the Media Insights and Engagement conference. “We’re going to spend a lot more time focusing on
this category,” she said, noting the metric is still early in development. “Advertisers now want to start looking at this.” She said 18 million people sent a tweet
about a TV show in the last six months, totaling 433 million tweets. In addition, 20 million people sent tweets about brands, totaling 335 million tweets.Read the whole story at Variety »
