Despite a recent trend for brands to tap vloggers to endorse their products rather than traditional celebrities, the wide global audiences that watch vloggers are not looking to them for
purchase-related information but rather for entertainment value. This is according to a report by the GlobalWebIndex (GWI) on the influence of vloggers, which suggests vloggers are
the least effective source of product discovery, with only 7% of all internet users saying they find out about new products, services or brands via vlogs.
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