The Internet Advertising Bureau (IAB) has released its first set of guidelines that aim to make digital native advertising clearer, as it warns that consumers' trust with brands can be
damaged without further clarity. The IAB has published practical guidelines today (9 Feb) that call for advertisers to provide consumers with prominently visible visual cues. Brand
logos, fonts, or shading around editorial content are recommended to enable consumer’s to understand that they are engaging with marketing content.
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