Assembly named Neil Smith as executive vice president, director of marketing and business development. Smith will oversee the agency's new business operations while working with senior leadership to
develop and execute the agency's overall marketing platform. He will report to Jeff Brooks, Chief Commercial Officer of Assembly. Smith joins Assembly from BPN: IPG Mediabrands, where he served as
senior vice president, North American business development director. Prior to that, he worked as managing partner, head of account management at Gotham Inc., where he led all new business efforts with
client wins including Sunglass Hut and AA/Citi AAdvantage credit cards. Smith also held senior positions at BBH, Butler Shine Stern & Partners, Autodesk, Sun Microsystems and JWT. "Neil brings
cross-industry brand marketing experience and superior business development skills to the team, enhancing Assembly's footprint in the marketplace," said Brooks. "We look forward to utilizing his
leadership and expertise in driving the direction and growth of our business."