• RFID Journal, Tuesday, February 10, 2015 8:57 AM

Technology startup Blesh is offering beacons and a content-management systems (CMS) software development kit (SDK) to be used as part of a public project being undertaken with Google, known as the Physical Web (PW). Blesh is selling the beacons bundled with the SDK to give individuals a head-start on developing mobile apps and wearable or Internet of Things (IoT) technology for the PW technology that Google plans to integrate in its Android- and Chrome-based phones. When they finally become commercially available, PW-enabled devices will have the ability to read the beacons without requiring an app. Google declined to comment for this story, indicating that it would make formal announcements once the system moves into full commercial release—that is, when it has Physical Web technology built into its phones.

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