Around the Net
BeaconsTried for Physical Re-Targeting
- VentureBeat, Tuesday, February 10, 2015 8:57 AM
A Swedish marketing experiment involving soup could show the optimal way to employ iBeacons: “physical retargeting.” Glimr, a mobile data management startup that frequently works with publishers, recently launched an iBeacon-based project involving soup for Sweden’s largest newspaper, Aftonbladet. “All the use cases we’ve seen so far [for iBeacons] use a push approach,” Glimr CEO and cofounder Robert Hedberg pointed out to VentureBeat. An example: pushing a discount coupon for a video game to your smartphone, when an iBeacon in a physical store flags that you’re standing there in the game section.
