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Barbour Becomes Launch Partner For Instagram Loop Videos

Barbour has become the launch partner for Instagram’s new video looping feature, as the social network steps up the video service for its platform. The fashion brand’s videos will be displayed on loops, after Instagram introduced the feature last week (5 Feb). Barbour will take advantage of the feature with its #BarbourProse campaign which offers quotes from classic British authors to celebrate events like National Book Week. Yesterday's quote featured a line from William Shakespeare.

Read the whole story at Marketing Week »

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