• by Amy Corr  @MediaPostOTL, February 11, 2015

Wieden+Kennedy New York hired Jaime Robinson as executive creative director. Robinson, who starts in March, will be paired with David Kolbusz as co-executive creative director. Robinson joins the agency from Pereira & O'Dell, where she currently serves as vice president, executive creative director. While there, she led the creative development of "The Beauty Inside," a social film for Intel and Toshiba that earned the agency an Emmy for "Outstanding New Approach" along with three Grand Prix awards at the 2014 Cannes Lions International Festival of Creativity. She also worked on campaigns for LEGO, Mattel's Scrabble and Skype, along with contributing to the agency's expansion and new business growth. Before Pereira & O'Dell, she spent two years at EVB in San Francisco, as associate creative director. Prior to that, she was a copywriter at TBWA\Chiat\Day, San Francisco. "We wanted to find someone with true creative vision, who was amazing with people, and eternally curious about new, different ways to solve client problems," said Colleen DeCourcy, W+K partner and global executive creative director. "Jaime is that person." W+K New York's clients includes ESPN, Delta Air Lines, Heineken, Brand Jordan, Nike, ABC, Equinox, Squarespace and Gap.