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Avios Travel Rewards Seeking First Social Media Agency

  • Campaign, Wednesday, February 11, 2015 7 AM

Avios, the travel rewards scheme used by British Airways, among others, is on the hunt for its first social media agency. It uses 101 to handle its creative advertising but is now looking for support with its digital activity. Creativebrief is handling the process. Although the account will be UK-focused, Avios is keen to expand its scheme internationally, particularly in South Africa. In October, regional airline Flybe announced it would use Avios in place of its former frequent flyer scheme. 

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