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San Miguel Launching Alcohol-Free Beer

Carlsberg UK is hoping to make alcohol-free beer as relevant and credible an alternative to alcohol as tea or soft drinks through the launch of two new variants under its San Miguel brand. The Carlsberg-owned Spanish brand has launched two new premium variants, San Miguel 0.0% and San Miguel 0.0% Limon, to its range, The products have so far only been introduced in the off trade, 0.0% will launch in February in Tesco and Asda as well as convenience stores, followed by 0.0% Limon in Asda and convenience stores in March.

Read the whole story at Marketing Week »

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