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TfL Calls Creative And Media Review

  • Campaign, Thursday, February 12, 2015 6:39 AM

Transport for London is preparing to review its advertising requirements, putting its creative and media accounts up for pitch simul­taneously to find a more innovative communications solution. It is the first time that the TfL creative and media accounts have been reviewed together. Although the reviews are statutory, the decision to put the entire business up for pitch marks a new direction for TfL as it seeks to have an "always-on" dialogue with Londoners.


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