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Facebook Starts Showing Relevance Scores

  • Facebook, Thursday, February 12, 2015 3:27 PM
Similar to search, Facebook has jumped into relevance, showing scores to ensure that people see ads that matter to them. The scores show as a visible metric in its ad reporting tools. Facebook says advertisers tell us how the scores work and why it matters, as well as how to use the scores and how to get started.

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