• by Amy Corr  @MediaPostOTL, February 16, 2015

Lapiz named Carlos 'Ia' Murad as creative director. Murad will lead creative for brands including Purina Latin America, Kellogg's, Mexico Tourism Board and Nintendo, among others. He joins Lapiz after five years at WMcCann Sao Paulo as creative director and head of art. Murad began his career at Leo Burnett Tailor Made Sao Paulo as an art director and also worked at Leo Burnett's Lisbon and Colombia offices. He will report to Fabio Seidl, senior vice president, executive creative director of Lapiz. Murad worked with Seidl in Sao Paulo and him in the Chicago headquarters of Lapiz. "It's great to be back with the network and working with such a talented international team," said Murad. "I'm looking forward to working with Fabio again and building upon the agency's creative excellence."