After completing a government-mandated RFP, the United States Marine Corps renewed its recruitment-advertising contract with J. Walter Thompson, continuing their 67-year relationship. Since 2007, the
last time there was a review, J. Walter Thompson Atlanta and its partners, Mindshare, UniWorld Group and SocialSphere, have helped the Marine Corps achieve recruitment goals via brand strategy,
digital expansion and integrated campaign platforms. The Marines have the largest Facebook following of any government page, with more than 4 million followers, and have a YouTube channel that serves
content to users through a personalized Pandora-like algorithm. "J. Walter Thompson is honored to support the Marine Corps in its ongoing effort to make Marines," said Gustavo Martinez, Chief
Executive Officer, J. Walter Thompson Company. "Our shared values of courage and commitment are more vital than ever, and we look forward to the continued success of this essential institution." Added
Sean McNeeley, Group Account Director, J. Walter Thompson Atlanta: "Our work is fulfilling both personally and professionally, and we're privileged to work with people we respect so deeply. Together
with the Marines and our agency partners, we're proud to have created a world-class marketing program that tells a success story almost seven decades long." The United States Marine Corps spent $29.8
million on measured media in 2013 and $22.1 million in the first nine months of 2014, according to Kantar Media.