Booking.com launched a 60-second TV spot that follows the story of one man whose destiny is determined by the accommodations he chooses when using the travel website. In the man's head, he
goes from zero to hero by the end of the spot. The montage is based on real stories from Booking.com customer reviews and stars a man who meets his future wife because he booked a certain hostel for
one night. His proposal in a chateau goes awry, but she says yes! Next come a series of vacations with the couple's two children, and a vacation at a castle with the man's father-in-law, who just
might like him... after all these years.
See it here, created by
Wieden+Kennedy Amsterdam.
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