SpotXchange, the programmatic video supply-side platform (SSP) that sold a majority stake to RTL Group last year, has teamed with RTL Nederland to launch a joint venture: SpotXchange Benelux.
The venture will bring SpotXchange’s programmatic ad tech and sales support to publishers in Belgium, the Netherlands and Luxemburg. The venture’s office will be based in Amsterdam.
“SpotXchange is very focused on becoming the leading video inventory management platform in Europe, and SpotXchange Benelux is an exciting step toward that goal, as it marks our first office in continental Europe,” stated Mike Shehan, CEO of SpotXchange.